Pro-Tec Unveil

Innovation Unveiled

U.S. Steel came to us needing our help with rebranding a new investment of theirs, Pro-tec Coating Company in Leipsic, Ohio. They and a Kobe Steel from Japan partnered and invested to build a state-of-the-art steel processing line at Pro-tec. The new Continuous Annealing Line (CAL) was an innovative way to heat treat rolled steel (used in auto-manufacturing) to be stronger and lighter than ever before. Staying one step ahead of the upcoming and ever changing regulations for fuel efficiency.

We stepped in to rebrand Pro-tec completely, including logo, website, collateral and the line commissioning event. Media and buyers from the auto industry attended the event to get a better understanding of the difference and science behind the CAL. For the event tours, we designed the icons and signage for the event. From handouts and floor dots, to vertical banners, the attendees were guided through the plant and walked through each step of the process that takes place to create the final product.