Insights Video

Looking forward, and back.

For the last few years, we have helped Libbey’s foodservice channel put out a video that excites and highlights the upcoming year of new products. Libbey Professional Insights is a marketing platform for using industry leading data and trends to help sell and promote their new tableware.

From storyboard to music selection, I got to help direct this video using Flanders Creative as our editing vendor. With a limited budget, we utilized assets from other marketing materials to tease the upcoming 2018 year, which also happened to be Libbey’s 200th anniversary. The client wanted to tee-up all the new and upcoming product with the flare of the operators’ entrepreneurial spirit and how that aligns with the grit that Libbey has shown for the past 200 years.