Libbey Retail’s Housewares Show

Inspiring your everyday

Libbey Retail division came to us asking for help with their annual Housewares Show in Chicago. Knowing our extensive experience helping with their foodservice division’s biggest show (National Restaurant Assoc. Show) for the past 5 years.

This year’s show was featuring some new product using consumer research that make an impact in peoples lives every day, from bakeware to food-storage, to home decor. But apart from that, it was just product divided into four sections of the booth.

That’s why we created “Yourware”, the everyday inspirational platform for selling these new consumer inspired products. Each product category was assigned a persona, look and story that could not only sell the features and benefits, but emotionally hook and align to customers. Whether a busy working mom, or a decorating diva, each section of the booth had a relatable and visual story to tell.

In addition to the print ads, booth design, graphics, story and setup, using a limited budget, we helped with the introductory video that was introduced to the sales team and retail buyers, as well as used as screensavers at the show’s digital kiosks.