America Sides with Vinyl is the marketing arm for the Vinyl Siding Institute, the trade association for vinyl siding manufactures. They educate and market information to building professionals, residential planners and now homeowners. This site redesign was to serve as a resource for their educational materials, partitioned for their three primary audiences. Each portal served audience specific information. Large imagery, icons and contrasting colors guide users through a robust amount of information. A highlight of the content migration was the photo gallery of houses. The new filterable gallery, equipped with new icons, allowed the user to easily identify by cladding shape, color, ect..